Our Mission

We’re dedicated to showcasing Australia’s finest independent direct-to-consumer brands, connecting discerning shoppers with unique local products. Our mission is to support and promote the vibrant landscape of Australian e-commerce, one discovery at a time.

Our Story

Born from a passion for supporting local businesses and a desire to make unique Australian products more accessible, our platform emerged as a bridge between innovative brands and curious consumers. We recognized the wealth of creativity and quality in Australia’s independent retail scene and set out to create a space where these gems could shine.

What We Do

We curate a selection of high-quality, independent Australian brands across various categories including fashion, homewares, gourmet food, and lifestyle products. Our platform serves as a virtual marketplace, highlighting the best of local craftsmanship and innovation. We don’t sell products directly; instead, we connect you with the brands that do, ensuring a direct and personal shopping experience.

Our Values

• Supporting Local: We believe in the power of local businesses to shape communities and drive innovation.
• Celebrating Creativity: We showcase brands that bring fresh ideas and unique designs to the market.
• Promoting Sustainability: We prioritize brands that demonstrate a commitment to ethical and sustainable practices.
• Fostering Community: We aim to create connections between conscious consumers and passionate creators.

How We Work

We carefully select each brand featured on our platform, ensuring they meet our standards for quality, originality, and customer service. Our team is constantly on the lookout for exciting new brands and products that align with our values and mission. We strive to provide a curated experience that makes discovering great Australian products easy and enjoyable.

Our Categories

• Women’s Apparel: Discover unique fashion pieces for the modern Australian woman.
• Men’s Apparel: Explore stylish clothing options for men from innovative local designers.
• Kids Clothing: Find adorable and practical outfits for the little ones.
• Homewares: Transform your living space with distinctive Australian-made decor and furnishings.
• Footwear: Step out in style with shoes crafted by passionate local artisans.
• Health and Beauty: Uncover natural and innovative personal care products made in Australia.
• Pet Products: Treat your furry friends to high-quality, locally-made pet accessories and supplies.
• Gourmet Food and Drink: Indulge in artisanal treats and beverages from Australia’s finest producers.
• Accessories: Complete your look with unique jewelry, bags, and other accessories from local creators.

Benefits for Shoppers

• Discover Unique Products: Explore items you won’t find in mainstream stores.
• Support Local Businesses: Every purchase supports Australian entrepreneurship.
• Enjoy a Curated Experience: We’ve done the legwork to bring you the best.
• Shop with Confidence: All featured brands meet our quality standards.
• Experience Diversity: From urban chic to outback charm, find it all here.

Benefits for Brands

We offer independent Australian brands a platform to reach a wider audience of discerning shoppers who value quality and originality. Our curated approach ensures that each brand is presented in the best light, alongside peers who share their commitment to excellence. We’re not just a directory; we’re a community that celebrates and promotes the best of Australian retail.

Our Commitment

We’re committed to fostering growth in the Australian e-commerce sector and supporting the success of independent local brands. By providing a platform that connects innovative businesses with engaged consumers, we aim to contribute to a thriving, diverse, and sustainable retail landscape in Australia.

Contact Us

We’re here to help!

• For shoppers: If you have questions about our platform or the brands we feature, please visit our Customer Support page. 
• For brands: Interested in being featured? We’d love to hear from you. Please head to our Vendor Enquiries page.

Start Exploring

Ready to discover Australia’s coolest independent brands? Start your journey now and explore the unique products waiting for you. Every click supports local businesses and brings you closer to finding your next favorite brand. Happy exploring!